Every year, the SEO and digital marketing world asks the same question:

Is SEO going to die?

The point is that this question is poorly formulated.
The volume of Google searches has been growing steadily for the past 20 years, and today exceeds 2 trillion searches per year.
Human beings search for information on the Internet. And we do so with increasing intensity.

The right question is:

Is SEO, as we know it today, going to die?
And the answer is yes.

SEO is constantly evolving, let’s take a look at the 3 SEO TRENDS for 2024.

1. Usability as an Integral Part of SEO

Google has been taking steps for years to ensure that websites improve the experience offered to users.

Issues such as high loading speed, security protocols or responsive mobile design are already Internet standards.
Now and in the future, SEO must be increasingly integrated with web design and development.

2. Answer Engine Optimization

This is a specific field of SEO, specialized in creating content that provides direct answers to user questions. Google continues to experiment with its results page.
A quick glance at any search will allow you to find:

Featured and rich snippets.

Knowledge graphs.

And other user questions.

All of these resources influence user behavior and impact SEO. For example, many local searches do not generate any clicks to the business page the user is searching for. These are known as “Zero-Click Search.” However, the user gets exactly the information they need. This brings us to the next trend.

3. Optimization for Full Page Results

SEO should no longer focus solely on achieving the first position in the search results. The Google results page (SERP) has transformed into a visual and interactive format, including:

Featured images and products.

Videos.

Other user queries.

Related companies.

What We Do?

We have various services that may be right for you, but if you have something in mind, contact us and let’s talk about it.

1O1 Consulting

You can count with us for a personalized consultation to analyze your project. We will send a summary with our recommendations.

Keyword Research

We do extensive keyword research for your product or project.
The most comprehensive you can find!

Auditing

We do a deep analysis of your website, so we can spot every little mistake. And we’ll give you a prioritized list of problems to fix.

Technical SEO

Technical SEO can be challenging and sometimes difficult to implement. If you don’t have time we have the right people!

SEO Architecture for eCommerce

SEO for eCommerce is not just the product tab, have you ever heard of SEO Architecture? The optimized structure for your shop.

Local SEO

Local SEO can be tricky; there are hundreds of hidden parameters that can change the fortunes of your physical store.

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Frequently Asked Questions

What is SEO and how can it help my business?

SEO stands for Search Engine Optimization, and it is the set of rules and best practices to optimize a website. So that your pages are indexed in search engines and appear among the first organic results, thus improving your traffic.

How long does it take to see SEO results?

No one can say for sure, it depends a lot on the type of page and the content. The reality is that it only takes a day to get listed on Google, but the results will be seen in the medium to long term.

What is “SEO strategy”?

SEO strategy can be defined as a set of actions to form a plan that is aimed at a long-term objective. Which must be well thought out and planned, since the success of the operation will depend on it.

Is it important to have a blog for SEO?

NO! Many consultants will tell you that it is essential, but the reality is that it depends on what kind of website you have. Although it is clear that it can help in the long term and if you have a lot of hours to dedicate to it.

What are keywords?

They are words that are used to relate the topic you are dealing with in your website, article, post, product, etc., with the search that users perform on that topic. Finding relevant words is fundamental and is the basis for doing a good job.

What is the difference between SEO and SEM?

Seo is Search Engine Optimization, search engine optimization. Sem stands for Search Engine Marketing, it is advertising marketing actions (also paid) on search engines, it aims to promote web pages rather than to position them.

Is SEO going to die in 2024?